Launch an Entertainment Channel: A Student Media Playbook Inspired by Ant and Dec

Overwhelmed student media teams: build an entertainment channel that actually grows

You have ideas, talent, and 8–12 hours a week—but no clear schedule, no single place to publish, and the promotion plan is a dream rather than a workflow. That’s where this playbook helps. Inspired by the recent Ant and Dec move into podcasting and a wider wave of creator-first entertainment channels in 2025–2026, this is a practical, week-by-week plan student media teams can use to launch a cross-platform entertainment channel with podcasts, short videos, a rock-solid content calendar, and repeatable promotion tactics.

Why this matters in 2026 (short version)

Short-form video is the discovery engine, audio/podcast discovery is getting an algorithmic boost, and AI tools have cut editing time by up to half for many creators. Monetization is more accessible via micro-subscriptions and platform creator funds. For student media, that means a high ROI for disciplined, multi-format channels that reuse assets efficiently.

"Ant and Dec launching a podcast as part of a broader digital entertainment channel shows a simple truth: audiences want personality-driven, multi-format hubs. Build your hub, then feed it strategically." — BBC coverage (Jan 2026)

What you’ll get from this playbook

• A step-by-step 10-week launch schedule with daily/weekly tasks.
• Clear team roles and minimal staffing models for student teams.
• Content calendar templates, repurposing templates, and promotion checklists.
• 2026-specific strategies: AI-assisted edits, short-form SEO, and cross-platform monetization.

Team roles: keep it lean and repeatable

Your success depends on clear ownership. For a student team of 6–10, here are the essential roles and primary responsibilities.

• Executive Producer (1) — Vision, calendar sign-off, scheduling, partnerships.
• Show Host(s) / On-Air Talent (1–2) — Presenting for podcasts and videos; audience-facing personality.
• Content Producer / Editorial Lead (1) — Episode outlines, scripting, guest coordination.
• Editor (1–2) — Audio/video editing, thumbnail creation, versioning for platforms. Uses AI tools for efficiency.
• Social & Promotions (1) — Shorts, clips, community engagement, cross-posting schedule.
• Technical Lead / Streaming (1) — Live set-ups, recording logistics, platform publishing.
• Analytics & Growth (1) — Tracks KPIs, experiments, and audience insights.

Core formats to launch Week 1–10

• Weekly Podcast (30–45 min) — Conversational, Q&A, student issues + entertainment topics.
• Short-form Highlights (30–90s) — Clips from podcast and campus moments for Reels/Shorts/TikTok.
• Micro-episodes / Audio Shorts (3–7 min) — Snack-sized topics optimized for algorithmic audio discovery.
• Weekly Promo Video (60–90s) — Channel trailer or episode teaser.
• Live AMA or Campus Stream (monthly) — Real-time engagement and community building.

10-Week Launch Playbook (week-by-week)

Week 1 — Foundations: Brand, mission, and minimum technical stack

• Define your channel name, tagline, and 3 target audience segments (e.g., undergrads in media, student creators, campus culture seekers).
• Set channel mission: what unique value will you deliver weekly? (e.g., "Campus culture + careers in creative industries").
• Choose platforms: YouTube, TikTok, Instagram Reels, Spotify/Apple Podcasts, and a simple Hub (Substack, campus CMS, or Linktree).
• Minimum technical stack: smartphone with external mic (e.g., Rode), basic USB mic for studio, free DAW (Audacity) or Descript, and a simple video editor (CapCut/Adobe Express).
• Deliverable: Brand sheet, platform checklist, recording test files for audio and video.

Week 2 — Roles, workflows, and a 12-episode content calendar

• Assign roles (see above) and schedule weekly 60-minute production sprints.
• Create a 12-episode content calendar (dates, episode topics, guests, assets required).
• Map repurposing: each podcast episode yields 3 shorts, 1 audio short, 1 promo clip, and show notes.
• Deliverable: Shared content calendar (Google Sheets, Notion) and a templates folder for scripts and thumbnails.

Week 3 — First pilot recording and batch production

• Record a pilot podcast episode and a 60–90s trailer. Keep it under 45 minutes.
• Batch-record 3–5 short-form videos on campus: reactions, humor, behind-the-scenes.
• Use AI-assisted editing (Descript or Adobe Enhance) to create a rough cut and an audio-cleaned version.
• Deliverable: Episode 0 (not necessarily public), trailer, and three shorts ready to publish.

Week 4 — Launch week: seed, publish, and measure

• Publish the trailer and Episode 1 across platforms. Submit podcast RSS to Spotify, Apple, and Google Podcasts.
• Publish 2 shorts on TikTok and Instagram within 24 hours of the episode release. YouTube: long-form + Short clip.
• Promotion: campus newsletter, student groups, and cross-promote with student orgs.
• Analytics: capture baseline metrics (downloads, views, saves, watch time, follows).
• Deliverable: Public Episode 1, 3 social clips, and a simple KPI dashboard.

Week 5 — Repeatability: templates, editing checklist, and social playbook

• Create editing checklists for audio and video to reduce rework. Build thumbnail and caption templates.
• Develop a 7-day promotional playbook for each episode: Day 0 launch, Day 2 clip, Day 4 behind-the-scenes, Day 6 live Q&A reminder.
• Introduce a listener feedback loop: 1-minute survey form and an inbox for guest suggestions.
• Deliverable: Editing checklists, social playbook, survey link embedded in show notes.

Week 6 — Growth experiments and cross-collabs

• Run two experiments: a) Collaborate with another student media team for a crossover episode; b) Promote an episode via paid campus micro-ads ($20–50).
• Start A/B testing thumbnails and short captions across platforms.
• Deliverable: Experiment notes and a decision log on which variants to double down on.

Week 7 — Repurpose and optimize for discovery

• Create a 3-minute

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